Successfully Buy
Your
Business

Resources for Business Brokers and Coaches

You want to help your clients understand the process -- good, bad, and ugly -- of buying, starting, or selling s business.

These guides make excellent resources. You may wish to give these guides to your clients, or sell them alongside your own materials.

We have special pricing for brokers and coaches who are interested in using these guides.

The author, Andrew Rogerson, is a highly trained, certified, and experience business broker. And while you might not have the exact same approach, these materials will give your clients an excellent understanding or the process through which you'll guide them.

The Psychology of a Workbook

One of the most important elements of being a good counselor and advisor is to assure that you client has faith in you as an expert.

To that end, many professionals write books to give to their clients.

If you don't have a book, using these reasonably-priced materials will provide you with expert-level information to give to your clients. Whether you hand them out for free or sell them to your clients is up to you. The point is that you are providing relevant resources to help along their way.

If you already have a book of your own, you'll sell more books if there's more than one item on the table. Here's a true story from another author in the "business success" genre:

"When I first released my book Relax Focus Succeed, my back-of-room sales were luke-warm, especially when I was not the featured speaker.

Then I started selling The E-Myth Revisited by Michael Gerber and a couple of other business success books. The sales of MY books shot up!

It's true: People don't want to be sold, but they love to shop.

When there's only one book on the table, they either want it or they don't. When there's a variety of books, then they'll make choices. And if you're right there to sign a book at the author ... well chances are pretty good they'll choose your book."

-- Karl W. Palachuk
Author, Relax Focus Succeed

And don't forget that you can bundle books so people save more. This will also move more of your books.

Will The Book Be Used? The truth is, your client may not open that book and work through the exercises unless you send them home with an assignment.

But that does not diminish the value of the book! If the client perceives you as a professional who can be trusted, that goes a long ways. Books (yours or anyone else's) make excellent leave-behind resources.

Contact Us Today to find out more about book bundles for brokers and coaches.

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